1.
代理/經銷商：專. agent; distributor; dealer
衍生
2.
批發/盤商：專. wholesaler
3.
原廠(指名牌擁有者)/產品製造商：專. principal;
original; manufacturer
〔例句〕 The marketing and sales management team working/serving
for the overseas[1] distributors
need to be resourceful[2]
enough to be able to communicate with the principal and wholesalers effectively[3].
4. 加盟商&主：專. franchise; 反ó franchiser
〔例句〕 Many fast food owners adopt[1] the franchising strategy to boost[2] its sales volume[3] and expand[4] its market share. But how to collaborate[5] with each other seamlessly[6] is always a tough[7] lesson for both franchisees and franchiser.
5.
零售商：慣. retailer; retail store
6.
精品/旗艦店： boutique; flagship store
〔例句〕 Taipei 101 shopping mall and its Observatory Deck (觀景台) have become the new landmark[1] of
Taipei city. Tourists including Chinese particularly[2] enjoy
visiting it. A couple of[3]
world-class luxury goods retailers, for example, LV, Prada, Miu Miu, Christian
Dior, and Burberry, thus have decided to present[4] one
of their most significantly[5] grand[6] flagship
boutiques out there.
7. (零售)顧客/散戶：慣. (retail) customer
8.
(公司型)客戶：名. client
9.
(潛在)消費者：名. consumer
〔例句〕 In terms of[1] market
research, we usually define[2] the individual[3] who
have potential[4]
to become our end user are target[5]
consumer; while those who would truly purchase/buy our products are called retailing
customers. As for the term[6],
client, it generally refers to[7] a company
and often exists only in the business-to-business industries.
10. 供應商：名. supplier; vendor
11. 供應鍊：慣. supply chain
〔例句〕 To the leading technology corporations like Apple
and Boeing, how to select and manage the huge amount of suppliers
from all over the world is a complicatedly[1]
intertwined[2]
process. Without excellence[3]
in/at supply chain management, no company would earn profitability no
matter how good its products could be.
12. 出&進口(商)：專. export(er) & import(er)
13. 授權：動. (to) authorize/legalize/empower/permit/grant;
franchise (美: 給予特權/經銷權)
〔例句〕Trade Surplus (貿易順差) means
the amount of a nation’s exports surpasses[1] that
of its imports from another nation in a specific[2]
period; while Trade Deficit refers to the opposite[3]
situation. What’s top on the agenda[4] list
for both exporters and importers shall be the exchange rate (匯率) of two currencies[5].
15. 保證書：名. warranty; letter of guarantee
〔例句〕All of our products are given the two-year guarantee. As you could see, an official[1] warranty is well attached[2] in each of the package box.
16. 寄銷：慣. on consignment
〔例句〕Watsons’ is the leading retailer and one of the
most important sales accounts in the FMCG (fast-market consumer products)
industry. If a new player intends to[1] sell
its products at any of its branch stores, it usually would be required[2] to
accept[3] the on
consignment way to test the water[4].
〔例句〕Lots of parallel imports from US have seriously
impacted[5] our
sales revenue and weakened[6] our
business profit. We’d like to[7] ask
the head office to pay full attention to[8] this
issue.
[8] 片. pay attention to…
綜合例句二：《請參閱Clare首本出版商英工具書：【商務英語的秘密：學校老師不教的12堂商務英語課 】一書的P.061 例句2》
綜合例句一：《請參閱Clare首本出版商英工具書：【商務英語的秘密：學校老師不教的12堂商務英語課 】一書的P.061例句1》
綜合例句二：《請參閱Clare首本出版商英工具書：【商務英語的秘密：學校老師不教的12堂商務英語課 】一書的P.061 例句2》
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