1.
(公關)記者會/發表會：慣. press conference; media (launch) event
衍生
2.
新聞稿：慣.
press/media release
3.
主持人/司儀&引導串場人：專. host/hostess;
emcee; anchorman/anchorwoman; master of a ceremony
& moderator; facilitator
〔例句〕There news releases are prepared[1] for
those reporters and guests who are invited[2]
to attend[3]
this press conference. Our Marketing Department Head will play the role as (扮演…角色)the host of
the media event.
〔例句〕 One of the most common[1]
formats[2] to
collect[3] the
qualitative[4]
data in the market research industry is the focus group (焦點座談會). In this workshop[5], the
emcee is termed as (被稱作) the moderators or
facilitators. Experienced facilitators are expected to (被要求去) have the participants[6]
express[7]
their feelings and opinions in a precisely[8] plentiful[9] way.
4.
促銷：動.
(to) promote; 名. promotion
5.
促銷文宣：名. flyer (單張廣告); brochure (單本文宣); leaflet (折頁文宣); pamphlet (冊子); catalogue (精美目錄); DM (=direct mail 直效行銷=>衍生為寄送廣告單);
poster/placard (海報/標語牌); billboard
(廣告看版)
6.
(商品)陳列：慣. merchandise; display; exhibit; 片. set/lay
out
7. 電視/平面/電台/網路/戶外廣告：慣. (TV) commercial/spot; print/radio/online (internet)/ outdoor advertisements
(=AD)
〔例句〕A thorough[1]
promotional plan, in specific locations[2] and
timing, has been set up by our marketing manager. It contains
(=include=comprise) the mix[3] of
advertisements in the printing, electronic and internet media (平面/電子/網路媒體), the merchandizing
shelves and posters (that are) designed for the stores, all kinds of
printing materials that can be handed out to the target consumers in the
main[4]
commercial[5]
areas, as well as[6]
the customer loyalty program. A chic[7]
membership card will come out soon.
8. 顧客忠誠度/會員制/紅利獎勵計劃：慣. Customer loyalty/membership/bonus
rewards program
綜合例句：《請參閱Clare首本出版商英工具書：【商務英語的秘密：學校老師不教的12堂商務
英語課 】一書的P.079 例句》
綜合例句：《請參閱Clare首本出版商英工具書：【商務英語的秘密：學校老師不教的12堂商務
英語課 】一書的P.079 例句》
沒有留言:
張貼留言